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my:asset Home Insurance from L&T General Insurance wins
Product of the Year Award 2014

Mumbai, April 1, 2014: L&T General Insurance, has won the prestigious Product of the Year Award 2014 for its product ‘my:asset Home Insurance’ under the ‘General Insurance’ Category.
"Product of the Year" is a global consumer recognition initiative that champions and rewards the best innovations in consumer products. It is based on an independent consumer survey conducted every year across 39 countries and has been in existence for the last 25 years to recognize the most innovative products. In India, "Product of the Year" winners are chosen based on a face-to-face research done with 18,000 respondents across 24 cities. The independent survey conducted by leading research firm, Nielsen, is the largest of its kind in the country.

This Home Insurance product from L&T Insurance offers 27 coverages with a flexibility to build a perfect solution based on one’s specific needs. It is a truly unique product that offers a never before range of accompanying choices for customers to choose from. Other than the covers for Fire, burglary, electronic equipment and domestic appliances there are optional covers to choose from including contents that have been acquired in the policy period, protection to your wallet/ladies handbag and its contents against physical accidental loss and reimbursement of rent for alternative accommodation arising from damage to your house. It also provides protection to your second home and its contents and even offices within the same premises for self employed professionals.

L&T Insurance emerged as the sole winner in the entire General Insurance and Health Insurance category in India. It reiterates the fact that the product is indeed the BEST product in the Industry.

Accepting the award, Mr. Joydeep Roy, CEO & Wholetime Director, L&T General Insurance said, “This award is a powerful endorsement of our product. We accept this award as the consumer verdict. This award is an acknowledgement of the dedicated research work done by the company before launching an insurance product that would benefit the consumer. It also indicates that L&T Insurance is truly customer centric, in its products and processes. This is the most under penetrated section of the insurance market and we hope this award winning product plays a big part in insuring the homes and their contents of the people of India” 

About L&T
Larsen & Toubro is a USD 12.8 billion technology, engineering and construction group, with global operations. It is one of the largest and most respected companies in India’s private sector. A strong, customer – focused approach and the constant quest for top-class quality have enabled L&T to attain and sustain leadership in its major lines of business over seven decades.

About L&T Insurance
L&T General Insurance Company Limited (L&T Insurance) is a wholly owned subsidiary of Larsen & Toubro Limited. The Company provides a complete range of Retail and Institutional insurance solutions catering to the needs of Individuals, Small and Medium Enterprises and Corporates across urban and rural India.

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